Danielle Lazier: A Trailblazer in San Francisco Real Estate

Mid-Century Gems Official
1 day ago
2 min read

Updated: 1 day ago

With over two decades of experience and more than 800 successful transactions, Danielle Lazier stands as one of the most trusted and forward-thinking real estate professionals in the Bay Area. As the founder of Vivre Real Estate, Danielle brings a rare combination of instinct, innovation, and strategy to every client experience—making her a go-to expert for buyers and sellers navigating one of the most competitive markets in the country.

Known for her direct communication style and commitment to transparency, Danielle created one of the nation’s first real estate blogs, SFHotlist.com (now DanielleLazier.com), and has been leading the way in digital-first real estate ever since. Her deep understanding of San Francisco’s diverse housing stock, paired with a personalized, client-focused approach, has earned her a fiercely loyal following and a high rate of repeat and referral business.

Approach and Philosophy

Danielle isn’t just an agent—she’s a strategist, a negotiator, and a connector. From her earliest days building a client base from scratch, she’s emphasized authentic relationships, smart marketing, and deep market knowledge. Her team’s collaborative structure means that clients benefit from concierge-level service at every step, from pricing and prep to showings and closing.

Her expertise isn’t just technical—it’s psychological. Danielle has a near-intuitive grasp of the emotional nuances of real estate, and she uses that insight to support clients with honesty, empathy, and precision.

Background and Style

Raised between New Jersey and Dallas, and educated in Connecticut, Danielle’s East Coast assertiveness is perfectly balanced by Southern charm—making her an effective advocate at the negotiating table and a trusted partner throughout the transaction. Her entrepreneurial spirit was shaped by her father, a single parent and energy analyst, who taught her resilience, independence, and how to communicate with people from all walks of life.

After moving to San Francisco and building her business from the ground up, she launched Vivre Real Estate in 2013 to support a growing team and better serve clients through a boutique, highly responsive model.

Beyond Real Estate

Danielle is also a mentor and coach, teaching fellow agents how to lead with emotional intelligence and build sustainable, fulfilling careers. A mother of twins, she’s as passionate about work-life balance as she is about real estate—and when she’s not negotiating deals or leading trainings, she’s likely enjoying Sonoma wine country, skiing in Tahoe, or exploring the Bay Area’s best restaurants.