AD:ROIT: Reinventing Urban Living Through Purposeful Design
- Mid-Century Gems Official
- May 5
- 3 min read
In the bustling heart of New York City, where space is scarce and style is everything, AD:ROIT Architecture & Interior Design stands out for its ability to turn everyday interiors into personal sanctuaries. Led by founder and principal designer Madelaine Mayer, AD:ROIT is known for creating environments that are as intentional as they are beautiful—spaces that support the way people actually live, work, and recharge.
From Upper East Side apartments to Brooklyn brownstones, AD:ROIT approaches every project as a collaboration between lifestyle and architecture. The firm’s name itself—pronounced “adroit”—means skillful and clever, but it also serves as a guiding acronym: Architecture & Design: Reinvent | Organize | Inspire | Transform. That’s not just a tagline. It’s the through-line in every home they touch.
Mayer's Design Philosophy
At the core of AD:ROIT’s philosophy is the belief that great design begins with understanding the individual. Rather than imposing a fixed style, the studio listens deeply to each client’s needs, goals, and daily rituals—designing from the inside out to ensure that beauty and function move in lockstep.
Their aesthetic leans toward clean modernism infused with softness: light-filled rooms, streamlined millwork, layered textures, sculptural lighting, and subtle but confident color palettes. But beyond style, their real specialty is solving problems—reworking dysfunctional layouts, maximizing compact footprints, and crafting custom details that bring a sense of ease and clarity to daily life.
Founder Madelaine Mayer calls it livable luxury: elevated spaces that don’t sacrifice comfort for design. “We create homes that reflect how our clients live—not just how they want to be seen,” she explains. The result is design that feels grounded, serene, and unmistakably personal.
Notable Projects
The Ginkgo Garden Bedroom
A calming sanctuary designed for deep rest, this bedroom layers soft neutrals with natural materials and botanical references. A custom-designed headboard wall and integrated lighting provide both intimacy and elegance, while large windows draw the outdoors in. It’s the kind of space where every detail supports a slower, more centered rhythm of life.
Blush Boudoir
Created for a fashion-forward client, this apartment makeover pairs playful elegance with architectural structure. Think: curved furniture forms, layered textiles in warm tones, and a standout custom vanity framed by minimalist millwork. Feminine without being fussy, it’s a study in balance—glamour made livable.
Serene Salon Home Office
This multipurpose space was transformed into a functional and stylish home office during the height of the work-from-home transition. With concealed storage, soothing tones, and elegant built-ins, it offers a sense of escape—proof that productivity doesn’t have to come at the cost of peace.
Across all of these spaces, AD:ROIT’s talent for integrating layout, finishes, and furnishings results in designs that feel whole and intentional.
About Madelaine Mayer
Founder and principal designer Madelaine Mayer is as academically accomplished as she is creatively attuned. A registered architect in New York and Connecticut, Madelaine also holds certifications from the National Council for Interior Design Qualification (NCIDQ), is a LEED Accredited Professional, and a WELL Building Standard Accredited Professional—credentials that place her at the forefront of sustainable, wellness-focused design.
With a background in commercial architecture and a career that includes leading award-winning projects across the U.S., Madelaine brings rigorous technical knowledge and strategic thinking to every residential commission. But her true gift lies in understanding how design can enhance the way people live, move, and feel in their homes.
Her decision to found AD:ROIT came from a desire to bring big-firm precision to personal projects—elevating interiors not only with polish, but with presence.
Design Services
AD:ROIT offers a full range of architecture and interior design services tailored to meet each client where they are—whether they’re seeking turnkey support or creative direction:
Full-Service DesignComprehensive project leadership from concept through installation, including architectural drawings, sourcing, and contractor coordination.
Design Direction PackagesIdeal for clients who want to implement a vision themselves with expert support—these packages include mood boards, floor plans, and detailed product recommendations.
Renovation PlanningStrategic updates for kitchens, bathrooms, and full-home remodels, with an eye toward modern function and lasting beauty.
Furniture & StylingCustom-curated furnishings, art, and soft goods that layer warmth and personality into the architectural envelope.
Sustainability & Wellness IntegrationOptional services that incorporate environmentally responsible design, biophilic principles, and WELL Building guidelines.
Each offering is grounded in the belief that great design should not only look good, but also support the well-being of those who live within it.
Contact
AD:ROIT Architecture & Interior Design
1751 2nd Avenue, New York, NY 10128
(203) 407-9885
For discerning New Yorkers who want more than just pretty spaces, AD:ROIT offers a rare mix of strategic design, architectural fluency, and personal insight. The result is not just a well-designed home—but a home that feels right, every day.
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