San Francisco’s Top 3 Brokerages Leading the Mid-Century Modern Market

Updated: May 23

San Francisco has long been a haven for architectural diversity, where historic Victorians stand shoulder-to-shoulder with clean-lined, modernist residences. With a median home price of $1.29 million, an average price per square foot topping $1,000, and homes in top neighborhoods selling in as little as two weeks, it’s clear the market remains competitive and design-forward. Inventory has also expanded modestly, with active listings up 5.4% year-over-year, offering more opportunities for discerning buyers, especially those drawn to architectural integrity and timeless aesthetics.

A handful of real estate brokerages consistently rise above the rest when buying or selling mid-century modern homes. Here, we spotlight three of the top-performing brokerages in San Francisco—and the standout agents within each firm—who have built their reputations on deep design knowledge, strategic insight, and a passion for modernist living.

Compass

Sales Volume: $5.8 billion+

Reputation: Tech-forward, data-driven, and design-savvy

Compass leads the San Francisco market in both volume and innovation. Their approach to real estate blends modern marketing tools with high-touch service—an ideal combination for representing architecturally significant homes. Their private “Coming Soon” platform gives sellers early traction and buyers early access, which is critical in a fast-moving market.

Agents to Know:

Beth Ellis – A third-generation Realtor with a strong design background, Ellis brings strategic marketing and deep neighborhood knowledge to every listing, especially those with mid-century character.
DPaul Brown – Known for his thoughtful, people-first approach, Brown has helped clients across the city find and sell homes that prioritize aesthetic clarity and architectural value.
Ashley Condon – Condon’s refined sense of design and her grasp of the San Francisco condo and home market make her a go-to for buyers seeking modernist charm in central neighborhoods.

Sotheby’s International Realty

Reputation: Luxury-focused, globally connected, detail-oriented

Sotheby’s is synonymous with architectural prestige, and its agents bring an elevated touch to every transaction. Particularly strong in high-end and historic homes, the firm’s reputation for selling distinctive properties makes it a trusted name in the mid-century modern niche.

Agents to Know:

Gregg Lynn – Consistently ranked among the top luxury agents in the city, Lynn has represented a range of mid-century properties, always with discretion and world-class marketing.
Janet Schindler – With decades of experience and a passion for design, Schindler excels at identifying and showcasing properties with mid-century appeal, especially those tucked into exclusive enclaves.
Patricia Lawton – Lawton’s knowledge of San Francisco’s architectural history makes her a powerful ally for buyers and sellers of homes with story and structure. She’s a favorite among design-conscious clients.

Vanguard Properties

Reputation: Boutique, design-driven, architecturally inclined

Vanguard has carved out a stronghold in San Francisco for clients who prioritize aesthetic and lifestyle. The firm has a reputation for attracting design-savvy agents who are as comfortable selling a minimalist loft as they are a sprawling Eichler.

Agents to Know:

Kevin Ho and Jonathan McNarry – This duo blends sharp legal knowledge (Kevin is a licensed attorney) with a deep appreciation for San Francisco’s architecture. They’re often at the helm of notable mid-century listings throughout the city.
Joe Rivera – Known for his calm demeanor and sharp eye, Rivera brings a modern sensibility to real estate marketing and has a portfolio full of architecturally notable properties.
Abigail Picache – Picache’s warm approach and design-forward perspective make her a standout among buyers looking for timeless and inspired homes.

Whether you’re buying your first mid-century home or selling a rare architectural gem, the agents and brokerages above represent the gold standard in San Francisco real estate. With a shared appreciation for design, history, and functionality, these professionals bring more than market knowledge—they bring passion and purpose to every transaction.