Visionkit Studio: Boise’s Leading Creative Studio for Collaborative Design and Visual Storytelling

MCG Official ✓ Fact Checked by For The Writers
Dec 30, 2024
4 min read

Updated: 18 hours ago

Visionkit Studio, located at 106 W. 33rd St. in Garden City, Idaho, is a creative production studio specializing in still photography, motion video, and creative direction. Founded in 2020 by Aaron Rodriguez and Matt Wordell, Visionkit was born from a bold vision: to create a space where creativity flourishes and collaboration drives every project. What started as a passion project quickly gained traction, evolving into a cornerstone of Boise’s vibrant creative scene.

In just a few years, Visionkit has amassed an impressive portfolio, collaborating with high-profile clients such as Fuji, Tumbleweed Bikes, Whole Foods, Snake River Farms, Treefort Music Festival, St. Luke’s Health Center, Aquaculture Stewardship Council, Visit Boise, Duft Waterson, and Kin Boise, along with local artisans and national brands. Their innovative storytelling approach, which actively involves clients in the creative process, sets them apart in a competitive industry. Whether crafting visually stunning campaigns or mentoring emerging talent, Visionkit’s meteoric rise exemplifies the impact of passion, creativity, and a commitment to community-driven collaboration.

Visionkit Studio Arose from Humble but Passionate Beginnings

Visionkit™ is a creative production studio dedicated to helping brands tell their most compelling visual stories. They are a "smallish team of talented creatives thriving in an industry full of bigish teams of equally talented folks," in their own words. So, what sets them apart? It’s not just their tools or techniques—it’s their clients, all of them, including both past and future collaborators.

Collaboration isn’t just a buzzword at Visionkit; it’s the lifeblood of everything they do. Their process is fueled by open dialogue in a bold, creative space where good ideas evolve into great ideas, and even the wildest concepts transform into finished products.

Their journey began in 2020, when Aaron stumbled upon a fantastic deal on a studio space and sent out a group message to his growing creative community:

“Anyone want in?”

Without missing a beat, Matt Venmo’d him half the rent, and just like that, Visionkit was born. What started as a scrappy partnership between two creatives quickly grew into a thriving studio powered by a few more friends and a shared belief in open-minded, open-hearted creativity.

This spirit of collaboration and community remains our guiding principle. It’s why we actively seek opportunities to elevate Boise’s creative ecosystem and use our skills to give back. Whether we’re crafting visual narratives for brands or mentoring local artists, Visionkit is about more than just production—it’s about connection, creativity, and making an impact where it matters most.

Vision Kit Studio Mid-Century Gems — Visionkit Studio's main lounge, a stylish homage to mid-century design.

Creative Services and Studio Capabilities at Visionkit Studio

Located within Garden City’s Live-Work-Create District, Visionkit’s 1,400-square-foot studio is designed for full-scale production. The space includes a 12'x16' white wall, 12' ceilings, a private bathroom, Wi-Fi, and a mid-century modern lounge area ideal for talent, clients, or collaborative meetings. A conference-ready table accommodates creative planning sessions and reviews.

And for projects requiring off-site work, Visionkit’s team is fully mobile, ready to bring their talent and gear directly to your location, ensuring flexibility without sacrificing quality.

Their expertise spans three core disciplines:

Photography (Stills): Specializing in brand, product, and lifestyle photography, Visionkit creates visually compelling images that resonate with audiences and elevate brand identity. Whether capturing the authenticity of a handmade object or crafting a polished campaign shoot, their photography is known for its clarity, warmth, and editorial strength.
Videography (Motion): Visionkit produces high-impact video content ranging from commercial spots to short-form storytelling. With an emphasis on pacing, emotion, and energy, their motion work helps brands engage audiences through cinematic visuals and intentional narratives.
Creative Direction and Post-Production: From initial concept development to final edits, Visionkit provides full creative oversight. Their team ensures every frame—photo or video—aligns with a brand’s aesthetic, values, and voice. Services include styling, on-set art direction, editing, and finishing.

VisionKit is a Fierce Advocate for Local Artists and Community Engagement

Visionkit is deeply committed to nurturing Boise’s creative community, actively working to elevate the local creative ecosystem through partnerships, mentorships, and initiatives that bring artists together. Their efforts go beyond the studio walls, making a tangible impact on the Treasure Valley’s cultural landscape.

One of Visionkit’s standout contributions has been its involvement with the Garden City Placemaking Fund, an initiative designed to foster public art and creative placemaking in the region. Through this partnership, Visionkit has supported projects that transform everyday spaces into vibrant artistic experiences, bridging the gap between art and community. Their work has helped cultivate a sense of place and belonging, enriching the lives of residents and visitors alike.

Additionally, Visionkit has collaborated with local nonprofits and educational organizations to mentor emerging artists and creatives. For example, they’ve hosted workshops aimed at teaching photography, videography, and storytelling techniques, empowering participants to harness their talents and share their own unique narratives. These efforts not only build skills but also inspire the next generation of Boise’s creative leaders.

Visionkit’s dedication to community engagement extends to their commercial projects as well. By partnering with local businesses and artists, they’ve amplified the visibility of Boise-based talent, ensuring that their work gains recognition on larger platforms. For instance, their collaboration with local artisan brands has resulted in visually stunning campaigns that showcase the craftsmanship and ingenuity of Treasure Valley creators, highlighting Boise’s identity as a hub of innovation and artistry.

Through these initiatives and partnerships, Visionkit doesn’t just contribute to Boise’s artistic growth—they actively shape it. Their work catalyzes creative connection, ensuring that the local arts scene remains vibrant, inclusive, and accessible for years to come.